Hi. My name is Anthony Casto and I'm a graphic designer. To most, graphic design means many things and can be complicated to explain, but to me, it means that I am a visual problem solver who makes things, well, look cool. Simple really. I've been "problem solving" for more than 12 years and still enjoy it. (I must admit though, I don't enjoy it as much as I enjoy seeing my kids drawing and doing design work like their daddy does—my artistic side is very proud.)
Like my children, my passion for art developed during my childhood when I drew comic book characters under my bed sheets with the assistance of a small flashlight. Fast forward 20 years, I sketch out conceptual illustrations, design layouts, and produce eye-catching editorial pages.
I was born and raised in Ohio but moved to sunny Florida about 7 years ago. My family and I enjoy the weather yet we have a special place in our hearts for air conditioning. We wound up in the center of the state, perhaps to stay just far enough away from the hurricane prone coastlines— we enjoy it here.
In 2001, I received a bachelor's degree in graphic design and advertising from Columbus College of Art & Design along with a two-year commercial art degree.
My portfolio, mostly in the print industry, is broad and stretches across many demographics from the retired senior veteran to the young and ambitious entrepreneur. My entry-level work ranged from building car ads to producing full-page newspaper photo illustrations. I have since expanded my skills and today find myself directing photo shoots, producing magazine covers, and creating dynamic ad campaigns for faithful advertisers. (Again, how things change—from comics to magazine covers.) I've also been commissioned to train a team of designers and establish new goals for struggling publications.
I am a proven, loyal, and valuable designer and creative director. I have added credibility, financial return, and value in both corporate and small businesses. I'm proud to say I have won multiple design awards and while I appreciate these accomplishments, I treasure my values, character, standards, and convictions more than any amount of recognition or accolades.
Click on my contact page above if you are looking for a creative designer/director, freelance work, or you can simply send me your thoughts. What do you need? I feel confident I can help.
Thank you for reading,
indulgence: dark chocolate and cereal (healthy variety.)
childhood fear: Jason Voorhees
favorite activities: being a daddy and playing with my kids, playing drums, and guitar
design interests: well designed and creative infographics and movie poster design
childhood dream: to be a comic book artist or an NFL quarterback
arch-enemy: the color pink
design beliefs: a good idea is king, the computer is ONLY a tool, the pencil (sketch) is more effective than a sword (software), white space is a MUST, designers should learn to have thick skin, and design should be entertaining and clear with a dash of fun and surprise.
biggest annoyance: would be that some people are convinced that their opinion somehow trumps a designers experience
favorite professional accomplishment: In 2013 I was awarded Employee of the Year. I wear the Employee of the Year Award as a badge of honor. It illustrates more than what I've accomplished as a designer or my commitment, hard work, and loyalty but more importantly it's a badge of honorable character in the site of my superiors, the community, and my peers.
Also, in 2012 I became a published writer by submitting my personal tragic-to-triumphant moment in my life. It was published on the three-year anniversary of the event. It was awesome, just awesome.